The first Super Bowl, called the "AFL/NFL Championship Game" at the time, aired on both NBC and CBS. NBC carried the AFL games, while CBS aired the NFL games, so this was seen as an acceptable compromise.
The game was broadcast live from Los Angeles. While the NFL Packers won the game over the AFL's Chiefs, the AFL's network NBC beat CBS in the television ratings.
The hype over the commercials aired during the game had not yet begun and there was no importance attached to them. Only one advertiser chose to air commercials on both NBC and CBS- McDonald's.
