Tuesday, August 25, 2015

NBC's Sloganeering

NBC went through a rough patch in the early 1980's. Nothing they tried seemed to work out for them. While they awaited their Renaissance that would begin with the pickup of The Cosby Show. Until then, they tried various different slogans and logos.

One of the first 1980's slogans was "Our Pride is Showing", which suggested to viewers that perhaps things were getting better at the last place network. (Though it has a different connotation now.)

As things began to improve, NBC invited viewers to join them with "Let's All Be There."

By the late 1980's the peacock feathers were simplified down to just six, the 'N' logo behind the peacock was removed and the network became "The Place To Be".