Every television show creator dreams of the ancillary revenue that can be made by licensing toys, games, etc. While many shows are not suitable to be turned into toys, that doesn't stop them from trying.
For example, which kid wouldn't want a toy based on a show his parents watch after he goes to bed? An adult comedy about war? Enter the M*A*S*H Playset collection! There's the Helicopter landing pad set and even the glamorous Latrine set! Imagine the happy Christmas morning when a kid opens up the "M*A*S*H Latrine Set"! Who wouldn't want such a delightful toy?
